https://www.jessicalevinedesign.com/publications daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644547443232-5FNL4M0BY4RIX9WA22GE/2020-YIR-SlidesFull-mockup.png Publications - The Michael J. Fox Foundation Year in Research Publication The brief for this publication was to create a printed piece with kitchen counter gravitas that showcases the Foundation’s 20 years of contributions to Parkinson’s research on one side, and flips to highlight what’s ahead for the field on the other side. The piece had accompanying digital assets on the MJFF website and social media. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644547443232-5FNL4M0BY4RIX9WA22GE/2020-YIR-SlidesFull-mockup.png Publications - The Michael J. Fox Foundation Year in Research Publication The brief for this publication was to create a printed piece with kitchen counter gravitas that showcases the Foundation’s 20 years of contributions to Parkinson’s research on one side, and flips to highlight what’s ahead for the field on the other side. The piece had accompanying digital assets on the MJFF website and social media. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644547489512-VOVXEYBIAJ8NQ18XG5II/2020-YIR-Slidesdetail-1.png Publications - Publication Detail We created impact with engaging imagery, bold typography and simple graphic elements to carry the reader through. https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456172726596-VJJX45MKVGHRYJQZAW32/MHeiderich_ReflexionenZwei-05.jpg Publications https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552930947868-GTMX2SXX7AHV570S90O3/2016-AR-mockup_cover.jpg Publications - ADDF 2016 Annual Report The theme of the Alzheimer’s Drug Discovery Foundation’s (ADDF) 2016 annual report was “From Idea to Impact.” The cover introduces this idea through imagery of the science and the people at the core of the Foundation’s mission. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552944375774-GWLAGECR5Y5O8KI9AF9T/2016-AR-mockup_founders.jpg Publications - Publication Detail A forward slash motif, carried throughout the publication, underscores the forward momentum in Alzheimer’s research driven by thought leaders like the ADDF. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552944399231-4P3BUW62ZI31FEE0M5NJ/2016-AR-mockup_phase-2-3.jpg Publications - Publication Detail A sample spread featuring some researchers the Foundation funded that year. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552944962407-SKEWJ1VUXX6MV9I7C1YG/2016-AR-mockup_portfolio.jpg Publications - Publication Detail The section featuring Foundation-funded projects uses a drug discovery pipeline infographic to tell a larger story about how the ADDF is shaping the field. https://images.squarespace-cdn.com/content/v1/56cb3e0bf85082a807c001fe/1456172655523-XRCU9GICCHQHNCKO10T6/MHeiderich_ReflexionenZwei-05.jpg Publications https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552949161985-GGKFB4HA0MXQWBVP2LAI/2017-AR-mockup_cover.jpg Publications - ADDF 2017 Annual Report The ADDF’s 2017 annual report revolved around the theme of “driving innovation.” The imagery, motifs and layouts all emphasize the novel ideas being funded by the Foundation’s unique funding model, and its role in forging connections between researchers, resources and funding. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552949188223-YNV30KPUSLRGIJVC5X4L/2017-AR-mockup_ToC.jpg Publications - Publication Detail We had some fun with the table of contents as a way to draw the reader in from page one. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552950052610-ZE7JJJVRSSICIGKA9ZYE/2017-AR-mockup_innovate.jpg Publications - Publication Detail A spread highlighting how the ADDF innovates, using imagery and linking circles to emphasize the science and forging connections. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552949276779-HYNXZFMSBVPE1GXUA7NO/2017-AR-mockup_combination.jpg Publications - Publication Detail Another spread, this one showcasing an innovative area the ADDF is funding. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553999255203-VVRDDTP7F7GMXAR8543E/transition-branding.png Publications https://www.jessicalevinedesign.com/new-index daily 1.0 2019-03-10 https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552242833877-63OYNXU5A5EJ4GVEOZYM/Homepage-paint-stroke-5.png HOME https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552243030483-RTS3QXKGZXYKWC5ZBZ62/Homepage-paint-stroke-4.jpg HOME https://www.jessicalevinedesign.com/invitations daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552848180072-N1YBHXW8588YGPR990UZ/2019-C-dinner-mockup_save-the-date.jpg Invitations - ADDF Gala Event Collateral The event collateral for the Alzheimer’s Drug Discovery Foundation’s (ADDF) 2019 gala reflected the warmth of the event and the lightness of spring, with an elegance befitting of a black-tie event. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552848180072-N1YBHXW8588YGPR990UZ/2019-C-dinner-mockup_save-the-date.jpg Invitations - ADDF Gala Event Collateral The event collateral for the Alzheimer’s Drug Discovery Foundation’s (ADDF) 2019 gala reflected the warmth of the event and the lightness of spring, with an elegance befitting of a black-tie event. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552863660205-I4ULRR8EEFUYFBJCQPKL/2019-C-dinner-mockup_invite.jpg Invitations - Gala Collateral Detail Illustrations on the invitation help carry through a celebratory theme of spring. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552928366591-FTE5AFSQ2OM87DI0X15T/invite-mockup-on-phone.gif Invitations The suite of materials included digital assets for web and email. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553046990986-VUDYG0OF3LDN36F87M1E/2017-Fall-Luncheon-mockup-cover-3.jpg Invitations - ADDF Fall Luncheon Collateral The visuals for the ADDF’s 2017 Fall Luncheon collateral reflect the event’s tagline—hope on the horizon. The hope at the center of the event is one of both optimism and concrete action, so we paired the vastness of an ocean’s horizon with clean geometric shapes. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552968146305-ABRDHBUIHSSAA6PVYLJY/2017-Fall-Luncheon-mockup-interior.jpg Invitations - Event Collateral Detail Theses motifs carried through all the event collateral, including a save the date, invitation and e-vite, program and signage. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644778486582-0MV6PB69UFBRXGQQKTXI/transition-publications.png Invitations https://www.jessicalevinedesign.com/branding daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644456816764-5MAEMBJRE3LHGEJ6BHCG/image-asset.png Branding - Brand Book: The Michael J. Fox Foundation In 2019, The Michael J. Fox Foundation’s (MJFF) identity was well-established, but wasn’t being applied consistently across projects and platforms. I conducted a comprehensive brand audit and created this centralized resource for understanding the brand’s personality and audience, and applying its visual identity in a cohesive way. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644456816764-5MAEMBJRE3LHGEJ6BHCG/image-asset.png Branding - Brand Book: The Michael J. Fox Foundation In 2019, The Michael J. Fox Foundation’s (MJFF) identity was well-established, but wasn’t being applied consistently across projects and platforms. I conducted a comprehensive brand audit and created this centralized resource for understanding the brand’s personality and audience, and applying its visual identity in a cohesive way. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644456663552-G722UVJGDUXL30N4JKD5/image-asset.png Branding - Brand Book Detail As part of the process, I codified motifs and elements that were being used informally, created new visual elements to expand the designer’s tool box, and created asset libraries for images, icons, logos and graphics. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553354517876-XMB9MKBLSOVRHNXR49A1/El-Cerro_logo_animated.gif Branding - El Cerro Logo & Branding El Cerro is a coffee farm high up on the Santa Ana Volcano in El Salvador, which has been family run for many generations. Their coffee is high-end, so they were looking for a clean, simple logo and branding that embraces their heritage and sense of place. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553222332510-XU6B7BBROE6V2YDJBJZB/El-Cerro-mockup.jpg Branding - Brand Detail We developed a warm color palette, chose typefaces that straddle the traditional and contemporary, and developed romantic renderings of the unique landscape at the heart of their business. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553445617418-X7WK0953F0ZT6975X60D/Goodes-Logo-animation_1.gif Branding - Goodes Prize Branding The Goodes Prize was founded by the Alzheimer’s Drug Discovery Foundation (ADDF) to recognize researchers breaking important ground in the field. We created a logo for this sub-brand that stands on its own but has a clear tie to the ADDF’s logo (which was developed before my time at the Foundation). https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553441567284-JOH1HXX5XS4SQYOGHH3E/2018-Goodes-invite-mockup.jpg Branding Goodes Prize events are elite affairs, so the branding and collateral utilize a classic black and white color palette and simplified art nouveau patterns. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1552441484362-QK00JKPQWE00C2PLQFAD/Pattern-animation-3.gif Branding - Muslimat Branding Muslimat (Muslim woman) is a network that gives Muslim women a voice and financial opportunities in their communities. The logo we developed references their calligraphic tradition and echoes the shape of the word Muslimat in Arabic. As part of the branding, we developed unique patterns reminiscent of traditional Arabic motifs, which are animated on digital applications. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553973067579-55IWWN9RBPIOV9ZLX329/muslimat_business-cards-mockup.jpg Branding - Brand Detail The color palette and typefaces are feminine but not saccharine, projecting both warmth and strength. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644778093313-RCF4Z4ORLLRI8IU3374Y/transition-digital.png Branding https://www.jessicalevinedesign.com/digital daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553465398754-I6P4GUQ2UDAILGMAXDFQ/CV-website-mockup_2.jpg Digital - ADDF Cognitive Vitality website Cognitive Vitality is a website that reviews food, supplements, and drugs thought to improve brain health. While at the creative helm at the Alzheimer’s Drug Discovery Foundation (ADDF), I oversaw the complete overhaul of the site, creating user-friendly and mobile-ready layouts to make scientifically rigorous findings accessible to a general lay (and typically older) audience. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553465398754-I6P4GUQ2UDAILGMAXDFQ/CV-website-mockup_2.jpg Digital - ADDF Cognitive Vitality website Cognitive Vitality is a website that reviews food, supplements, and drugs thought to improve brain health. While at the creative helm at the Alzheimer’s Drug Discovery Foundation (ADDF), I oversaw the complete overhaul of the site, creating user-friendly and mobile-ready layouts to make scientifically rigorous findings accessible to a general lay (and typically older) audience. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553465225072-5L17PGLX5WSH644776CN/CV-website-mockup.jpg Digital https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553570238484-85BJG3MZHFTHFJ8KXRPJ/cv-website-ratings-animation.gif Digital - Site Detail Ratings can be viewed as a grid with images or as a list. A robust set of filters allows users to view products based on ratings or product type. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1553994894527-7CT2D4DOBTKFAPQPBPAN/CV-website-blog-15frames_small.gif Digital - Site Detail The site also features an active blog that offers insights about the latest brain health news, theories, and findings. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1554058412508-IJHNE95Y8YLQTJ6J3T7A/ADDF+database+animation+15+frames.gif Digital - ADDF Interactive Grant Database On the ADDF’s main website, I designed a tool for users to explore the organization’s portfolio of funded grants. The interactive drug discovery pipeline allows people to learn about the different stages of drug development. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644777218297-BV36N9EM2VQ4CNVVXRWP/MJFF-Email-redesign-SlidesEmail-redesign-sample.png Digital - The Michael J. Fox Foundation Email Redesign In 2021 I led the re-design of The Michael J. Fox Foundation’s (MJFF) email series. The Foundation sends over 500 emails a year, and we created a set of modern, clean and on-brand templates that serve a wide array of communication needs. We utilized flexible modules to ensure communications feel different and fresh, but always part of a cohesive whole. On the back end, we streamlined email builds to minimize the need for bespoke assets for each send. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644777200242-VL97FLMNCTYSTKZ8H6KA/MJFF-Email-redesign-SlidesEmail-guide.png Digital - MJFF Email Template Guidelines To accompany this re-design, we created a detailed, easy-to-use guideline document geared toward content creators and external partner agencies, to ensure that every stakeholder has the tools they need to create engaging and high-performing emails. This document includes a library of templates and modules, technical specs, and a best-practices section. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644777866934-05VMJ4KUCZMY4JBSASQF/Transition-Invitations.png Digital https://www.jessicalevinedesign.com/infographics daily 0.75 2022-02-14 https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644460595622-I9YDAXTQ22XKE57WV6Q7/Safra-SlidesSafra-Full-mokcup.png Infographics - The Edmond J. Safra Fellowship Infographic The Edmond J. Safra Fellowship in Movement Disorders funds medical centers around the world to train new movement disorder specialists. As part of a publication highlighting recent graduates of the program, we created an infographic to show both the impact and scope of the Fellowship. We also created a digital version of the graphic for social media audiences. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644460595622-I9YDAXTQ22XKE57WV6Q7/Safra-SlidesSafra-Full-mokcup.png Infographics - The Edmond J. Safra Fellowship Infographic The Edmond J. Safra Fellowship in Movement Disorders funds medical centers around the world to train new movement disorder specialists. As part of a publication highlighting recent graduates of the program, we created an infographic to show both the impact and scope of the Fellowship. We also created a digital version of the graphic for social media audiences. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644460696785-6LBS1VU1FHLCBTZO1MEV/Safra-SlidesSafra-detail-1.png Infographics - Infographic Detail The graphic demonstrates how the program is catalyzing change in the field by helping build a growing global network of movement disorder specialists who will be more accessible to patients. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644460719093-8AWHRISGON7X3UB1L25W/Safra-SlidesSafra-detail-2.png Infographics - Infographic Detail Anecdotes and a detailed map show the real, human side of the impact of the program on patient lives. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644461675261-M9U1GV8LYGQ8L3VZ6ZRU/COVID-SlidesSafra-Full-mockup.png Infographics - The Michael J. Fox Foundation COVID Infographic When COVID hit in 2020, The Michael J. Fox Foundation jumped into action, creating an online clinical study to identify the effects of the pandemic on the Parkinson’s community. We were tasked with creating an infographic for digital platforms to share out the results of this first-of-its-kind study. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644461701018-FAMV9FNP1OHY5Q71MUBL/COVID-Slides-detail-1.png Infographics - Infographic Detail We used simplified illustrations and graphs to highlight the impressive reach of the study, and the high-level findings of how having COVID has impacted the Parkinson’s symptoms of those surveyed. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644461720546-3JIJU2Z67YP92MNXTH01/COVID-Slides-detail-2.png Infographics - Infographic Detail We closed with an emphasis on new and existing barriers to care, including those in low income and BIPOC communities. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644555176597-SIMP8U0RNSP5N6FP5LPA/CT-1.png Infographics - ADDF Clinical Trials Infographic The Alzheimer's Drug Discovery Foundation (ADDF) created a Clinical Trials Report in 2017 to provide a comprehensive picture of Alzheimer's drugs in clinical development. To make these data-rich findings more digestible, and to help tell a larger story of the state of the field, we presented the bulk of the findings as infographics. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644555067761-JMBRSTS1NWGZCIIJCYBU/CT-1-detail.png Infographics - Infographic Detail This infographic tells the story of the Foundation’s role in funding late-stage Alzheimer’s research, within the context of the entire clinical trials pipeline. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644555114035-3CD42A9MZHIT7DI2BAOD/CT-2.png Infographics - Infographic Detail A few more snapshots of the different ways we visualized complex data, often telling multi-layered stories to convey big-picture take-aways along with nitty-gritty details. In this way, this report was an invaluable resource to both the scientific community and the millions of people who stand to be impacted by their work. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644555207293-0R0PPMAMI2DG5UL57XWX/CT-2-detail.png Infographics - Infographic Detail This infographic uses icons and color coding to map the various behavioral symptoms being targeted by different drugs in clinical trials. https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/1644778225552-6LA1B1GLFC854HFBZHL8/Transition-Invitations.png Infographics https://www.jessicalevinedesign.com/new-cover-page daily 0.75 2019-03-10 https://www.jessicalevinedesign.com/about daily 0.75 2022-02-13 https://images.squarespace-cdn.com/content/v1/5c84707e809d8e6cbb8c0414/16c39d60-d060-46e0-a3db-9dbdc90715c8/Jessica-Levine-headshot-small.jpg About